Search Forum Home   General  Discussions  Creative Sales ...  Creative Sales Tactics    9/9/2007 1:03:36 PM jrpittman 29 posts Creative Sales Tactics   Creative Sales Tactics In today's competitive marketplace, you've got to get creative if you want prospects to listen. By Dave Donelson   Ideas are scarce. They don't exist until someone creates them. They can be copied, but only after the original hits the market. Because there's nothing to compare them to, the price of an original idea is determined solely by perceived value. There is no competitive bidding or price shaving for market share - just the seller's ability to create perceived value by presenting the idea as a solution to the buyer's needs. Now let's talk about motivation. Why do customers buy from you? Is it because your product or service is the best on the market? Is it because you have strong relationships with your clients? These things can't hurt, but you need more than just a good widget to sell to a customer. You need ideas, because ideas are motivators. Creative sellers with open minds have an endless market for their ideas. But most people don't consider themselves creative enough. Some of us actually have lots of ideas but are hesitant to use them because we're afraid they won't be good enough. The problem with that kind of thinking is that it puts the onus of judgment on the wrong person. The salesperson or business owner shouldn't judge the merits of an idea — leave that to the prospect. If the customer thinks it's good — it's good! Put your idea in front of him or her using the best presentation skills you have, and let that prospect make the final judgment. To read further go to http://www.entrepreneur.com/sales/tipsfromexperts/article38024-3.html  Page 1 of 1   General  Discussions  Creative Sales ... Flat View Tree View Oldest To Newest Newest To Oldest